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Hiyama Shuzo Co.,LtdIbaraki
- In addition to "Asahi Masamune" sake, which has been brewed since the company's establishment, when we set up a joint bottling factory with another company around 1965 (Showa 40), we named the factory's brand "Sen Hime", which became our brand name when the factory was dissolved a few years later. Sen Hime" became our main brand name as Junmai Shizen Sake, with the hope that more women would enjoy the sake as well. The calligraphy on the "Sen Hime" label is by Harue Yahagi, a calligrapher who is a distant relative.