Kabushikigaisha Nanbubijin

Nanbu Bijin's brewery is located in Ninohe City, the northernmost city in Iwate Prefecture. It is a small city with a population of about 27,000. However, Ninohe City has the largest industry in Japan. It is the largest producer of "raw lacquer" in Japan. This lacquer has been unofficially registered as a World Intangible Cultural Heritage by UNESCO in 2020. The evaluation organization that had conducted the preliminary screening announced that it had recommended "registration. In addition, in 2015, the Agency for Cultural Affairs notified Japanese cultural heritage and national treasures that Japanese domestic lacquer should be used for repairs. As a result, lacquer in Ninohe City has become an industry that fundamentally supports Japan's national treasures, and Nanbu Bijin is the only brewery in the city that supports such national culture. The Kuji family has been brewing sake for generations, and with the family motto of "quality first" left behind by the first generation, from the first generation to myself, the fifth generation brewer, we have been brewing sake with quality foremost in mind. The results of our efforts have been a double victory and a double crown at the same time: in Japan, we won first place in the sparkling category in the 2016 Sake Competition, and in 2017 we won first place in the sparkling category and first place in the junmai-daiginjo category for the second year in a row. Overseas, we were awarded the first place "Champion Sake" in the SAKE category of the 2017 International Wine Challenge out of 1,245 sake entries, and were awarded the title of the world's best. We also focus on overseas exports, becoming a founding charter member of the Sake Exporters Association in 1997, and from there we have continued to export, and as of November 2020, we are exporting to 55 countries around the world. Furthermore, in 2013, we received "Kosher" certification, which is also a Jewish dietary regulation, and in 2019, we became the first in the world to receive international certification as a "vegan," a completely vegetarian diet, and in 2020, we received international "NON GMO" certification, earlier than any other company in the sake industry. The fifth generation brewer's goal for sake is "bright sake full of smiles". Nanbu Bijin will continue to brew beautiful sake to bring smiles to the faces of drinkers throughout Japan and around the world. From Iwate to the world! Cheers to Sake" around the world!


Kosuke Kuji
Iwate 13, Fukuoka-kami-cho, Ninohe CityGoogleマップで開く
Weekdays (Morning: 10:00 - 16:00 excluding lunch break)


Sangoro-ya Shimomachi (sushi restaurant, Ninohe City)

Not only is the sushi, which mainly consists of Sanriku seafood, delicious, but the creative dishes using local vegetables, meat, etc., are also delicious. We also have a wide selection of sake from all over Japan, selected by our staff in charge of sake.

Restaurant Bonheur

This restaurant offers delicious Italian and French cuisine that focuses on local ingredients. Although the restaurant's main cuisine is Western, it also offers dishes that go well with sake. The handmade atmosphere of the restaurant is also excellent.


Osawa Onsen Sansuikaku (Hanamaki-shi, Iwate)

Large baths and open-air baths are scattered throughout the hotel, allowing visitors to enjoy a relaxing hot spring bath experience while feeling the great outdoors during each of the four seasons. Sansuikaku's original Nanbu Bijin is also offered.

obonai ryokan (traditional Japanese inn specially for couples)

The quality of hospitality led by the young proprietress and the delicious cuisine, especially local dishes, are very soothing.

Hotel Taikan, Villa Urara

All rooms are equipped with an open-air bath, and the view of the Ou Mountains and Lake Gosho from each room is breathtaking. The cuisine, which emphasizes the best of Iwate Prefecture's seasonal products, is also delicious.