niida-honke

Fukushima
代表銘柄
Niida Shizenshu
酒蔵について
Founded in 1711. With a mission to protect Japan's rice fields, in 1967 we launched Japan's first natural sake, "Kinpō Natural Sake" (now known as Niida Natural Sake), brewed exclusively with rice grown without any pesticides or chemical fertilizers—an extremely rare practice in the Japanese sake industry at the time. This represented a major transformation at the time, moving away from the efficiency-focused brewing practices of Japan's high-growth economic era. Today, we cultivate rice using natural farming methods on our own fields, brew all our sake using natural rice and traditional kimoto yeast starter, and also produce and sell fermented rice foods. In 2025, Niida Honke became the first in Japan to obtain "Regenerative Organic (RO) Certification" for its own rice paddies. This signifies global recognition of their commitment to go beyond mere "organic" and actively "regenerate" the global environment to a better state. 1. What is the World's Highest Standard "RO Certification"? RO certification is an international certification system that aims to actively "regenerate" the global environment through agriculture, going beyond the "organic" standard of simply avoiding pesticides and chemical fertilizers. Soil Health: Utilizes no-till farming (avoiding soil tillage) and cover crops to activate soil microorganisms. It sequesters atmospheric carbon dioxide into the soil, contributing to mitigating climate change. Animal Welfare: Evaluates whether livestock are raised in environments close to their natural ecology or are grass-fed. Social Fairness (Farmer & Worker Fairness): Ensures farmers and workers receive fair wages, safe working conditions, and are free from unfair exploitation. 2. Joint Project with Patagonia: As a symbol of certification, we launched "Yamamori 2025" sake, co-developed with Patagonia Provisions. Protecting Mountains and Water: Brewed in wooden barrels made from cedar harvested from our own forests, incorporating natural cycles into sake production. Fusion of Tradition and Innovation: A world-class drop born from the fusion of 300 years of brewery craftsmanship and cutting-edge environmental restoration philosophy. 3. PR Points Focused on "The Future 100 Years From Now" The 18th-generation brewery owner's vision—"Even if it doesn't happen in my lifetime, I want to leave a rich environment for the next generation"—resonates with consumers deeply interested in SDGs and those seeking authenticity.

酒蔵情報

創業
1711
代表者
Yasuhiko Niida
杜氏
Yasuhiko Niida
住所
Fukushima 139 Takayashiki, Kanazawa, Tamura-machi, Koriyama CityGoogleマップで開く
HP
https://1711.jp/
TEL
024-955-2222
FAX
024-955-5151
Mail
info@1711.jp
SNS
見学案内
見学時間
Every Thursday from 14:00
見学定休日
Not available except Saturdays.
店頭販売
売店営業時間
10:00~17:00
売店定休日
Sundays and national holidays, year-end and New Year holidays

地元おすすめの飲食店

Izakaya Yasube (Omachi, Koriyama City)

The warmth of the 130-year-old wood can be felt in the restaurant. We serve our signature dishes and the best sake while you feel the history of the restaurant! We serve each dish with care and attention. Please spend the best time in our at-home atmosphere to heal your daily fatigue or to cheer up your friends...♪ We carefully select local ingredients and use more than 70% of them! This proves that we always use the freshest ingredients! We are sure that each and every dish is delicious because we put a lot of care and thought into it....

Ryuusenbo (Shimizu Terrace, Koriyama City)

Ryusenbo is located in Shimizudai, Koriyama City, and has an old-fashioned mansion-style storefront that is quite charming. The owner, Mr. Takao Saito, studied under Mr. Yasuo Katakura, who is known as a master of buckwheat noodle making, and mastered the art of buckwheat noodle making. He has been a favorite of many buckwheat noodle lovers, including celebrities from various fields. The taste of "san-tate" (freshly ground, freshly beaten, and freshly boiled) buckwheat noodles, carefully selected from the finest buckwheat flour and ground with a homemade millstone grinder, is just one of the many reasons why Saito-san's soba is often described as "the work of a professional full of amateurism. The true essence of his work is expressed in his "Soba Kaiseki," a dish that offers various ways to enjoy Soba. Ryusenbo's Soba Kaiseki is filled with unconventional ideas. For example, Mizusoba, which is soba served with water, is served in a wine glass, or soba is combined with foie gras. In a sense, this is someth

chic Marushin

A Japanese-style space that creates a relaxing time. Enjoy fresh ingredients delivered daily from all over Japan at Marushin. The interior of the restaurant is very modern. It has a stylish blend of Japanese and Western styles that cannot be described as either Japanese or Western. There are about 3 private rooms, 8 seats at the counter, and 4 sets of table seats, totaling about 40 seats. Lunch is inexpensive, starting at 1,000 yen. We visited for dinner, but Iki Marushin does not have a menu. Three types of courses are available: the Iki Course for 4,500 yen, the Omakase Course for 6,000 yen, and the Special Course for 7,500 yen. They do not have a detailed menu like most restaurants, and the reason for this is that the menu changes every season and every day depending on the availability of ingredients.

地元おすすめの宿

Otogi-no-Yado Yoneya (Iwabuchi, Sukagawa City)

Otogi-no-Yado Yoneya is an inn where you can leave your daily routine behind and enjoy your stay itself to refresh your mind and body. It is not our aim to simply use BIO/organic ingredients or to be environmentally friendly. We want our guests to enjoy a healthy lifestyle, delicious food, and a comfortable stay at Yoneya, and we are constantly searching for ways to make that happen. We have always been searching for a way to make our guests feel at home, and now we have come up with BIO HOTEL. The hot spring water, which has been described as "so smooth that you don't need lotion," is free-flowing from the source in the open-air baths named "Tsuki" and "Hana," the indoor "Oyu" and "Koyu," the mist sauna, and the open-air baths provided in every room. Moreover, all of them are piped so that they are not exposed to the air and lose their spring quality. The temperature is adjusted by the hot-spring guardian, and because the spring water is poured directly from the source, it may be a little hot. Please enjoy

Yu no Yado Rakuzan

Yunoyado Rakuzan. Yunoyado Rakuzan, a ryokan in Bandai Atami Onsen. Six bright red kamado dishes are very popular. The dishes are locally produced for local consumption and change monthly with the taste of your mother's cooking. Three private baths with different atmospheres are available. All guests are welcome to use the baths barefoot.

Four Seasons Color One Power

Bandai Atami Onsen, a hot spring resort surrounded by magnificent nature. The tranquility of eternity surrounded by beautiful mountain ranges. The clear stream of the Gohyaku River flows from Lake Inawashiro. Shikisai Ichiriki" is filled with the gentle flow of a tributary of the river, and beautifully decorated from season to season. The cuisine is fragrant with the season's flavors, the hot spring water gently envelops the body and soul, and the hospitality is sure to thrill the senses. We look forward to welcoming you with the colors of the four seasons.

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