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niida-honke
Fukushima- 代表銘柄
- Niida Shizenshu
- 酒蔵について
- Founded in 1711. With a mission to protect Japan's rice fields, in 1967 we launched Japan's first natural sake, "Kinpō Natural Sake" (now known as Niida Natural Sake), brewed exclusively with rice grown without any pesticides or chemical fertilizers—an extremely rare practice in the Japanese sake industry at the time. This represented a major transformation at the time, moving away from the efficiency-focused brewing practices of Japan's high-growth economic era. Today, we cultivate rice using natural farming methods on our own fields, brew all our sake using natural rice and traditional kimoto yeast starter, and also produce and sell fermented rice foods. In 2025, Niida Honke became the first in Japan to obtain "Regenerative Organic (RO) Certification" for its own rice paddies. This signifies global recognition of their commitment to go beyond mere "organic" and actively "regenerate" the global environment to a better state. 1. What is the World's Highest Standard "RO Certification"? RO certification is an international certification system that aims to actively "regenerate" the global environment through agriculture, going beyond the "organic" standard of simply avoiding pesticides and chemical fertilizers. Soil Health: Utilizes no-till farming (avoiding soil tillage) and cover crops to activate soil microorganisms. It sequesters atmospheric carbon dioxide into the soil, contributing to mitigating climate change. Animal Welfare: Evaluates whether livestock are raised in environments close to their natural ecology or are grass-fed. Social Fairness (Farmer & Worker Fairness): Ensures farmers and workers receive fair wages, safe working conditions, and are free from unfair exploitation. 2. Joint Project with Patagonia: As a symbol of certification, we launched "Yamamori 2025" sake, co-developed with Patagonia Provisions. Protecting Mountains and Water: Brewed in wooden barrels made from cedar harvested from our own forests, incorporating natural cycles into sake production. Fusion of Tradition and Innovation: A world-class drop born from the fusion of 300 years of brewery craftsmanship and cutting-edge environmental restoration philosophy. 3. PR Points Focused on "The Future 100 Years From Now" The 18th-generation brewery owner's vision—"Even if it doesn't happen in my lifetime, I want to leave a rich environment for the next generation"—resonates with consumers deeply interested in SDGs and those seeking authenticity.
酒蔵情報
- 創業
- 1711年
- 代表者
- Yasuhiko Niida
- 杜氏
- Yasuhiko Niida
- 住所
- Fukushima 139 Takayashiki, Kanazawa, Tamura-machi, Koriyama CityGoogleマップで開く
見学案内
- 見学時間
- Every Thursday from 14:00
- 見学定休日
- Not available except Saturdays.
店頭販売
- 売店営業時間
- 10:00~17:00
- 売店定休日
- Sundays and national holidays, year-end and New Year holidays